About
Rootborne™ is led by Holly Janovic, an independent researcher with a multidisciplinary background in applied science, sustainable systems, and molecular design.
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Her work centers on the development of botanical formulation systems that emphasize performance, ingredient synergy, and material compatibility—built from the molecule up.
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She maintains active memberships to stay aligned with evolving research and formulation standards across the field, including:
• American Chemical Society (ACS) – Divisions of Biochemistry, Medicinal Chemistry, and Colloid & Surface Science
• American Botanical Council (HerbalGram)
• SpecialChem Cosmetics Innovation Network
Her research portfolio is available on ORCID, where she documents ongoing work in formulation and molecular design.
Holly Janovic
Founder | Phytosystems Architect
Designing botanical systems for performance and integrity
Beyond the lab, Holly is a mother, a systems thinker, and a lifelong student of the natural world. Her path into formulation began with a deep curiosity about the relationship between plant chemistry and biological function—and a steady pursuit of harmony between science, structure, and integrity.